Sam Fructuoso (they/them) is a self-described Swiss Army Knife for small teams, with over 12 years of experience in business strategy, brand strategy, operations, and product development for small businesses, early-stage startups, and sole proprietors. Sam earned their Bachelor’s degree in Media Studies & Communications from the University of California, Berkeley, leading to a rich 6-year professional chapter of working with rising startups in California’s Silicon Valley. They then moved to New York, where they spent 2 years as the Director of Strategy & Operations for a change management consulting and executive advisory firm that serviced Fortune 500 companies, world-famous public figures, and impact-driven nonprofits.
A lifelong lover of all things media, Sam is a passionate advocate for what lies at the intersection of the arts, storytelling, and systemic social impact. Sam joined The Theatre Lab in May 2025 and is responsible for all brand, marketing, and communications.
In their free time, Sam enjoys hosting film and TV watch parties for friends, seeing live music, birdwatching, and being a dedicated student of all the vibrant culture that New York City has to offer.